For a hopeful sign of things to come, look, for example, at the Design MBA (DMBA) program at California College of the Arts in San Francisco. It integrates innovation, product design, sustainability, and user experience with business disciplines around strategy and brand. It’s that holistic, balanced blend of sensitivities and consciousness across those arenas that will supply the innovation workforce with the talent it needs. I just hope there will be enough of it. It’s that talent that will be suited to the less siloed organizations of the future, to organizations that are less and less isolated more and more agile as they open their innovation processes to broader ecosystems of partners and constituencies, to organizations that make decisions as if human health and prosperity depends on new products with sustainable materials, sustainable manufacturing, sustainable distribution, and sustainable product use and disposal or re-use. — Innovation Strategy versus Brand Strategy Steven Chrisol praising our program! cool acknowledgement of our multi-disciplinary approach.