We live to challenge the status quo and redefine categories. And redefine our industry. We live to make an impact on-culture, pop culture, business, products, financial results. We love to make change—to see the effect of what we do. It starts with the belief that culture wants to change. So we do our part and give it a good nudge. — "We Need A Fundamentally Different Way To Create A Brand": An Agency CEO Sums Up The State Of Advertising | Co.Create: Creativity \ Culture \ Commerce This topics on my mind, now that I’m doing foresight scanning..